Actionable tips and methods for nonprofits looking to reach and engage millennials as active donors

Millennials--the generation rapidly changing the way we eat, work, exercise, shop, and now, the way we give. Characterized as the generation born between 1980 and 2000, millennials today range from the ages 18 to 38. With millennials now making up the largest portion of the population, it is imperative that nonprofits begin engaging and securing them as donors. But despite making up more than a quarter of the population, millennials account for only 11% of charitable giving.

This may come as a surprise, but millennials have really good intentions. Often referred to as the purpose-driven generation, millennials care about doing social good and yearn to make an impact on the world around them. But there’s a problem--according Blackbaud’s Next Generation of American Giving study, only 25% of millennials believe that monetary giving is the best way to make a difference with charitable organizations.

So how can you, as a nonprofit, turn well-meaning, “I’m-going-to-save-the-world” millennials into tangible donors? And even better--how can you turn them into recurring donors? In this guide, I cover seven approaches that will help your nonprofit both involve and capture the millennial generation.

• Chapter 1: 3 ways to get Millennials directly engaged with your organization
• Chapter 2: Generate Social Currency (aka Millennial Candy)
• Chapter 3: 4 Methods of Transparency that Millennials Love
• Chapter 4: How To Make Your Social Media Attractive and Effective
• Chapter 5: Turn the Tables By Getting Millennials To Fundraise For You
• Chapter 6: How to get Millennials to Pull the Trigger and Donate (in 2 minutes)
• Chapter 7: Turning One-Time Donors into Lifetime Donors

---

Looking for the full e-book?

Fill out this form to receive our free guide Millennials To Donors

---

And that’s the definitive guide to engaging and securing the Millennial generation.

Now I’ll turn it over to you. What do you think of this guide? Is there anything I missed or you want to see covered? Please send me your thoughts at laura@flourishchange.com.